The Goat Agency
Goat is an award-winning social media and influencer marketing agency, with 350+ employees worldwide.
We’ve worked with, retained and scaled some of the most exciting brands in the world, and delivered award-winning social and influencer campaigns in over 70 countries and 28 languages.
In 2019, we were named Europe’s Fastest-Growing Agency by Adweek, and so far in 2023 we’ve been shortlisted for Social Media Agency of the Year at the Campaign Global Agency Awards, as well as Best Large Influencer Marketing Agency at the Global Influencer Marketing Awards.
Our services include end-to-end influencer marketing campaigns, social media strategy, paid social, content production, and social commerce.
We run regular Raised on Social events, roundtables and reports as a means of sharing insights and best practice with the wider industry. You can keep up to date with these on our Goat Blog and via our weekly Raised on Social Newsletter.
Why not let ChatGPT explain?
The speakers...
Tuesday 14 November
3:00PM - 3:40PM GMT / 10:00AM - 10:40AM EST
Virtual via Demio
We take you through THREE inspiring campaigns that pushed the boundaries of creativity and share what you can learn from them. Plus, which influencer marketing clichés need to be left in 2023?
Well, that's something we occasionally hear!
In reality though, it couldn't be further than the truth. Right now, influencer marketing is and will continue to be one of the most powerful media channels for driving awareness, consideration and conversions, particularly with the rise of social commerce.
There has never been more opportunity and more space to innovate. You just have to be open to doing things differently.
The brands having real success are weaving their ad seamlessly into memorable creative, sticking in the brains of their target audience and delivering something genuinely scroll-stopping.
So what’s working now and what needs to be left behind in 2023?
"Influencer marketing has become saturated and stale..."
Tuesday 14 November
3:00PM - 3:40PM GMT / 10:00AM - 10:40AM EST
What to expect...
In this 40-minute creative inspiration session, three members of The Goat Agency team will have 5 MINUTES to showcase an example of a brand’s influencer campaign that really stood out (and delivered results).
They’ll then discuss the biggest learnings and takeaways to help you maximise your influencer marketing strategies plus our tips for gearing up to gain competitive advantage in 2024.
This event will be hosted virtually via Demio. Please register your interest below to receive an invitation link!
THEN VS NOW
HOW BRANDS CAN CREATE MORE MEMORABLE INFLUENCER CAMPAIGNS.
VIRTUAL EVENT
Part 1: Campaign Spotlight (15 mins)
In part 1, we'll run through three inspiring, and crucially different, brand campaigns, as well as what we can learn from them.
- What was their objective?
- What was their approach?
- Which influencers did they work with?
- What were the results?
- What was memorable about this campaign?
- What are the key learnings?
- How would we take it even further?
Part 2: Discussion/Debate (20 mins)
In part 2, we'll look at how to maximise your influencer marketing and create more memorable campaigns.
- What do brands get wrong?
- How should you select the right creators
- How do you integrate paid?
- What's the biggest takeouts from part 1?
- What one thing would you "leave in 2023" when it comes to influencer marketing?