The Goat Agency
Goat is an award-winning social media and influencer marketing agency, with 350+ employees worldwide.
We’ve worked with, retained and scaled some of the most exciting brands in the world, and delivered award-winning social and influencer campaigns in over 70 countries and 28 languages.
In 2019, we were named Europe’s Fastest-Growing Agency by Adweek, and so far in 2023 we’ve been shortlisted for Social Media Agency of the Year at the Campaign Global Agency Awards, as well as Best Large Influencer Marketing Agency at the Global Influencer Marketing Awards.
Our services include end-to-end influencer marketing campaigns, social media strategy, paid social, content production, and social commerce.
We run regular Raised on Social events, roundtables and reports as a means of sharing insights and best practice with the wider industry. You can keep up to date with these on our Goat Blog and via our weekly Raised on Social Newsletter.
Why not let ChatGPT explain?
The speakers...
Tuesday 5 December
10:00AM - 10:45AM EST / 3:00PM - 3:45PM GMT
Virtual via Demio
Macro vs Micro: How and where brands should invest their influencer budget in 2024.
Thursday 14 December | 10:00AM - 10:45AM EST / 3:00PM - 3:45PM GMT
What to expect...
This event will be hosted virtually via Demio. Please register your interest below to receive an invitation link!
VIRTUAL EVENT
Hero, Macro and Micro 101
How are they defined?
How are brands working with them?
How and why are they effective?
Macro vs Micro
What are the advantages/disadvantages?
What are the key considerations of each?
What are our recommendations?
DOES SIZE
MATTER?
The argument over the effectiveness of macro vs micro influencers rumbles on.
Is it better to “go big or go home”; throw everything into one or two influencers with millions of followers or even a celebrity fanbase?
Or should you play the numbers game, spreading your budget across multiple micro influencers with smaller but highly dedicated followings?
Over 30 minutes, two Goat influencer experts will go head to head to argue the case for macro vs micro influencers.
We've analyzed the data and observed the campaign outcomes. Our team will bring you their honest opinions, as well as insights, tips and inspiration for creating the most effective influencer campaigns for your brand.
There will also be plenty of opportunity for Q&A and the chance to vote for your winning argument!
You have $100,000 in influencer budget... how should you spend it?
Join the Goat US team for our "Does Size Matter?" debate.
EVENT OVERVIEW
Representing macro..
Representing micro..
Moderating...