Who are Goat?
The Goat Agency is a global, award-winning social media and influencer marketing agency.
Since 2015, we have worked with, retained and scaled some of the world's most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages.
Our expertise has grown beyond influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social commerce.
In 2019, we were named Europe's Fastest Growing Agency by Adweek and last year, we were shortlisted for Social Media Agency of the Year at the 2022 Campaign Global Agency Awards.
We run regular Raised on Social events, roundtables and reports as a means of sharing insights and best practice with the wider industry. You can keep up to date with these on our Goat Blog and via our weekly Raised on Social Newsletter.
Wednesday 10 July | 1:30PM - 5:00PM
Mortimer House
37-41 Mortimer St, London W1T 3JH
As this is a complimentary event with limited capacity, please register your interest via the online form below and we you will receive an email if you have been allocated a space.
Influencer Agencies: What Are You Actually Buying?
Wednesday 10 July | 1:30pm - 5:00pm
An exclusive insights and networking event for marketing and procurement professionals within the advertising industry.
Influencer is rapidly becoming a much bigger part of brands' media budgets, and it's only set to grow.
But as a relatively new media channel, brand marketing and procurement teams don't always have the much-needed information and operational details to make informed agency decisions.
This event aims to answer these questions.
We want to go back to basics, taking you through exactly how the relationship between influencer agencies, creators and brands can work, as well as how this has evolved to account for new innovations and technologies.
- What actually is influencer marketing and how has it evolved overtime?
- How do agencies contract and work with influencers?
- What are the common agency models?
- What does "success" look like and how it it measured?
- How do influencer agencies and brands work together to drive results and mitigate risk?
You'll hear from our industry experts with a talk followed by an open panel discussion, inviting you to ask all your burning questions!
We'll then take you through a LIVE BRIEF so that you can see how an influencer agency team works in action. From start to finish, can our team bring it to life in less than 20 minutes?
Following the talks, we hope you'll stick around for another hour or two for a chance to mix and mingle over canapes and cocktails!
Meet and mingle with other guests for the afternoon. The Goat team will be there to greet you with a glass of bubbly.
Arrival & Welcome Drinks
1:30pm - 2:00pm
The Agenda
A Brief History of Influencer
In this short talk, our Co-Founder will share how the influencer industry came to be, how it's evolved overtime, what this has meant for brands' marketing strategies, and, crucially, what he predicts is coming next.
2:05pm - 2:20pm
Harry Hugo, Co-Founder and Chief Campaigns Officer
Influencer Agencies: What are you actually buying?
Over a 30-minute panel, we'll give you the inside scoop into how influencer agencies really operate; from how we source influencers and how we plan a campaign, to how we mitigate risks and measure success. There'll also be an opportunity for Q&A!
2:20pm - 2:50pm
Alex Burgess, Global MD
Ellie Hooper, Head of Client
Hannah Ryan, Senior Campaign Director
A short break to refuel.
Break
2:50pm - 3:05pm
Agency Pricing Models: How does it work in influencer?
3:05pm - 3:20pm
Nick Cooke, Co-Founder and Chief Client Officer
Our Co-Founder Nick will share insights into the various ways that agencies price their services, as well as how we contract and manage influencers.
LIVE BRIEF
3:20pm - 3:40pm
Chris Robinson, Paid Social Director
George Grant, Creative Director
Hannah MacDougall, Account Director
Olivia Tutton, Campaign Director
We'll take you through how we would actually approach a new brief or project from a client. With a member of each of our key teams (Client Services, Creative Strategy, Paid Media, Campaign Management), you'll really understand how agencies operate.
Thank you
3:40pm - 3:45pm
Nick Cooke, Co-Founder and Chief Client Officer
Networking & Drinks
3:45pm - 5:00pm
Stay on to join us for some canapes and cocktails!
The Speakers
Alex Burgess
Global Managing Director
Chris Robinson
Paid Social Director
Ellie Hooper
Head of Client
George Grant
Creative Director
Hannah MacDougall
Account Director
Hannah Ryan
Senior Campaign Director
Harry Hugo
Co-Founder and Chief Campaign Officer
Nick Cooke
Co-Founder and Chief Client Officer
Olivia Tutton
Campaign Director
