Who are The Goat Agency?
The Goat Agency is an award-winning social media and influencer marketing agency.
With over 450 employees in 35 markets, and HQs in London and New York, we are a truly global agency delivering campaigns in 70 countries and 28 languages.
Our team of experts has worked with incredible brands such as Dell, EA Games, Heineken, John Deere, Mars, Natwest, NIVEA, Sky, Tesco, and Unilever.
In 2024, we were shortlisted for Social Media Agency of the Year at the Campaign Global Agency Awards and the Global Influencer Marketing Awards.
We run regular Raised on Social events, roundtables and reports as a means of sharing insights and best practice with the wider industry. You can keep up to date with these on our LinkedIn, Instagram, Goat Blog and via our weekly Raised on Social Newsletter.
From AI to creator content, how brands can connect with YouTube audiences this year
YouTube was the most-watched streaming service on TVs globally last year (Nielsen, 2024).
Wednesday 5th February, 2025 | 9:00am - 12:45pm
Everyman Borough Yards, London
LET'S TALK YOUTUBE
From Hot Ones and Chicken Shop Date overtaking traditional celebrity chat shows, to the likes of MrBeast and The Sidemen releasing their own dating and reality TV game shows, 2024 was the year that YouTube creators truly established themselves as content production studios.
At the same time, smaller creators are achieving huge reach through Shorts. There are huge opportunities for brands to tap into these highly engaged audiences.
And yet, over the past 18 months, creator strategies have largely been focused on TikTok and Instagram. Both extremely powerful and relevant channels, but are brands missing out on the power of YouTube creators?
Content
How has YouTube creator content evolved and what type of content is performing well with audiences?
WITH SPEAKERS FROM...
What we'll cover
Creators
How can brands partner with creators effectively on YouTube? How can we maxmise the content created?
Future
What do we predict for creator marketing on YouTube in 2025? And how can we prepare?
Media
How do we get YouTube content in front of more eyeballs by integrating it with wider media?
Let’s talk YouTube.
We’re lifting the lid on YouTube’s journey from video sharing platform to global media conglomerate, uncovering what lies ahead this year for brands’ influencer marketing strategies.
In this creative and media inspiration session, we’ll explore how brands can use YouTube influencer marketing to connect with untapped communities, diversify their media plans and strategies, and generate tangible business results, all while moving at the speed of social.
Meet and mingle with other guests over a complimentary breakfast buffet. The Goat team will be there to greet you.
Arrivals & Breakfast
9:00am - 9:30am
Agenda.
Welcome & Introduction
9:35am - 9:40am
Dafydd Woodward, The Goat Agency
Creating Branded Content for YouTube
10:00am - 10:30am
Georgina Honeyman, REFY Beauty | Jimmy Hughes, Heineken | Kent Maquiling, The Goat Agency
We hear from social content experts as to how they're approaching branded content creation on YouTube. What is working well with audiences? How are they testing and learning? And what are their tips for building an engaged community on the platform in 2025?
Building a YouTube Influencer Strategy
Hear from Sam Fowler, and Hannah Pether, who will be sharing expertise on crafting a YouTube influencer and creator marketing strategy that will drive business results.
10:30am - 10:50am
Sam Fowler & Hannah Pether, The Goat Agency
Making Great Creator Content
11:15am - 11:45am
Jordan Schwarzenberger, Manager of The Sidemen |Raj Lahiri, YouTube| Taz Alam, Creator
Get ready for an exciting panel featuring three industry experts, as they reveal the secret sauce behind creating standout creator content! They’ll share their insider tips on what makes content truly unforgettable, how brands can build more effective creator partnerships, and behave themselves more like creators.
YouTube's Evolution: Where Are We Now?
A brief exploration of YouTube’s transformation. We'll trace the platform’s journey from its humble beginnings as a video-sharing site to its rise as a global media powerhouse, shaping the way we consume and create content today.
9:40m - 10:00am
Erica Probst, YouTube
Break
10:50am - 11:15am
Getting More Eyes on Your YouTube Content
12:05pm - 12:35pm
Chris Mills, Google | Ceri Williams, The Goat Agency | Joshua Gornell, EssenceMediacom
Ready to take your YouTube creator content to the next level? Join us as we explore everything from killer paid media strategies to seamlessly integrating with broader media plans. You’ll discover actionable tips and insider tactics to get your content in front of more viewers
Predictions: Consumer Behaviors in 2025 and their Impact on YouTube
11:45am - 12:05pm
Joanna Hughston, The Goat Agency
Looking ahead, we’ll dive into the evolving landscape of consumer behavior and what it means for YouTube. With shifting trends in how audiences discover, consume, and interact with content, we’ll explore what’s driving these changes and how brands can stay ahead of the curve.
Concluding Thoughts
We’re closing out this incredible event with some final thoughts and key takeaways. Stay tuned as we wrap up with a look at what’s next and leave you with actionable insights to drive your success moving forward!
12:35pm - 12:45pm
Our Speakers.
Wednesday 5th February 2025 | 9:00AM - 12:45pm
Everyman Borough Yards
3 Dirty Ln, London SE1 9PA
As this is a complimentary event with limited capacity, please register your interest via the online form below and we you will receive an email if you have been allocated a space.
BTS of Raised on Social London 2024
IN-PERSON EVENT
FUTURE
MEDIA
CREATORS
CONTENT