Got a question? 
The world's leading social-first marketing agency, powered by influencers.

Who are The Goat Agency?

The Goat Agency is an award-winning social media and influencer marketing agency.

With over 450 employees in 35 markets, and HQs in London and New York, we are a truly global agency delivering campaigns in 70 countries and 28 languages. 

Our team of experts has worked with incredible brands such as Dell, EA Games, Heineken, John Deere, Mars, Natwest, NIVEA, Sky, Tesco, and Unilever.

In 2024, we were shortlisted for Social Media Agency of the Year at the Campaign Global Agency Awards and the Global Influencer Marketing Awards. 

We run regular Raised on Social events, roundtables and reports as a means of sharing insights and best practice with the wider industry. You can keep up to date with these on our LinkedInInstagramGoat Blog and via our weekly Raised on Social Newsletter.

Check out our websiteSIGN UP

From AI to creator content, how brands can connect with YouTube audiences this year

YouTube was the most-watched streaming service on TVs globally last year (Nielsen, 2024).

Wednesday 5th February, 2025 | 9:00am - 12:45pm

Everyman Borough Yards, London

Read our latest reports

LET'S TALK YOUTUBE

From Hot Ones and Chicken Shop Date overtaking traditional celebrity chat shows, to the likes of MrBeast and The Sidemen releasing their own dating and reality TV game shows, 2024 was the year that YouTube creators truly established themselves as content production studios. 

At the same time, smaller creators are achieving huge reach through Shorts. There are huge opportunities for brands to tap into these highly engaged audiences. 

And yet, over the past 18 months, creator strategies have largely been focused on TikTok and Instagram. Both extremely powerful and relevant channels, but are brands missing out on the power of YouTube creators? 

SIGN UPCHECK OUT THE FULL AGENDA AND SPEAKER LINE UP

Content

How has YouTube creator content evolved and what type of content is performing well with audiences?

WITH SPEAKERS FROM...

What we'll cover

Creators

How can brands partner with creators effectively on YouTube? How can we maxmise the content created?

Future

What do we predict for creator marketing on YouTube in 2025? And how can we prepare? 

WHO'S SPEAKING?WHO'S SPEAKING?

Media

How do we get YouTube content in front of more eyeballs by integrating it with wider media?

Let’s talk YouTube.  

We’re lifting the lid on YouTube’s journey from video sharing platform to global media conglomerate, uncovering what lies ahead this year for brands’ influencer marketing strategies. 

In this creative and media inspiration session, we’ll explore how brands can use YouTube influencer marketing to connect with untapped communities, diversify their media plans and strategies, and generate tangible business results, all while moving at the speed of social. 

Meet and mingle with other guests over a complimentary breakfast buffet. The Goat team will be there to greet you.

Arrivals & Breakfast

9:00am - 9:30am

Agenda.

Welcome & Introduction

9:35am - 9:40am

Dafydd Woodward, The Goat Agency

Creating Branded Content for YouTube

10:00am - 10:30am

Georgina Honeyman, REFY Beauty |  Jimmy Hughes, Heineken | Kent Maquiling, The Goat Agency

We hear from social content experts as to how they're approaching branded content creation on YouTube. What is working well with audiences? How are they testing and learning? And what are their tips for building an engaged community on the platform in 2025?

Building a YouTube Influencer Strategy

Hear from Sam Fowler, and Hannah Pether,  who will be sharing expertise on crafting a YouTube influencer and creator marketing strategy that will drive business results.

10:30am - 10:50am

Sam Fowler & Hannah Pether, The Goat Agency

Making Great Creator Content

11:15am - 11:45am

Jordan Schwarzenberger, Manager of The Sidemen |Raj Lahiri, YouTube| Taz Alam, Creator

Get ready for an exciting panel featuring three industry experts, as they reveal the secret sauce behind creating standout creator content! They’ll share their insider tips on what makes content truly unforgettable,  how brands can build more effective creator partnerships, and behave themselves more like creators.

YouTube's Evolution: Where Are We Now?

A brief exploration of YouTube’s transformation. We'll trace the platform’s journey from its humble beginnings as a video-sharing site to its rise as a global media powerhouse, shaping the way we consume and create content today.

9:40m - 10:00am

Erica Probst, YouTube

Break

10:50am - 11:15am

Getting More Eyes on Your YouTube Content

12:05pm - 12:35pm

Chris Mills, Google | Ceri Williams, The Goat Agency | Joshua Gornell, EssenceMediacom

Ready to take your YouTube creator content to the next level? Join us as we explore everything from killer paid media strategies to seamlessly integrating with broader media plans. You’ll discover actionable tips and insider tactics to get your content in front of more viewers

Predictions: Consumer Behaviors in 2025 and their Impact on YouTube

11:45am - 12:05pm

Joanna Hughston, The Goat Agency

Looking ahead, we’ll dive into the evolving landscape of consumer behavior and what it means for YouTube. With shifting trends in how audiences discover, consume, and interact with content, we’ll explore what’s driving these changes and how brands can stay ahead of the curve.

Concluding Thoughts

We’re closing out this incredible event with some final thoughts and key takeaways. Stay tuned as we wrap up with a look at what’s next and leave you with actionable insights to drive your success moving forward!

12:35pm - 12:45pm

Our Speakers.

Sam Fowler

Account Director

Read Bio

Dafydd Woodward

Chief Operating Officer

Read Bio

Hannah Pether

Group Account Director

Read Bio

Social Media Lead

Jimmy Hughes

Read Bio

Jordan Schwarzenberger

Manager of The Sidemen

Read Bio

Joshua Gornell

Head of Paid Social

Read Bio
SIGN UP

Kent Maquiling

Senior Creative Strategy Manager

Read Bio

Ceri Williams

Paid Media Director

Read Bio

Chris Mills

Social Enablement Lead

Read Bio

Joanna Hughston

Head of Marketing

Read Bio

Taz Alam

Creator

Read Bio

ClickForTaz

Georgina Honeyman

Social Media Manager

Read Bio

Wednesday 5th February 2025 | 9:00AM - 12:45pm

Everyman Borough Yards

3 Dirty Ln, London SE1 9PA

SIGN UP

As this is a complimentary event with limited capacity, please register your interest via the online form below and we you will receive an email if you have been allocated a space.

BTS of Raised on Social London 2024

IN-PERSON EVENT

FUTURE

MEDIA

CREATORS

CONTENT

Erica Probst

Head of YouTube UK&I

Read Bio

Raj Lahiri

Head of Creator Partnerships UK&I

Read Bio