Who are The Goat Agency?
The Goat Agency is an award-winning social media and influencer marketing agency.
With over 450 employees in 35 markets, and HQs in New York and London, we are a truly global agency and we've delivered campaigns in 70 countries and 28 languages.
Our team of experts has worked with incredible brands such as Coca-Cola, Dell, John Deere, Unilever, Proximo Spirits, NIVEA and EA Games.
In 2024, we were shortlisted for Social Media Agency of the Year at the Campaign Global Agency Awards and the Global Influencer Marketing Awards.
We run regular Raised on Social events, roundtables and reports as a means of sharing insights and best practice with the wider industry. You can keep up to date with these on our LinkedIn, Instagram, Goat Blog and via our weekly Raised on Social Newsletter.
October 23, 2024 | 8:30am - 1:30pm
Crosby Street Hotel
79 Crosby Street, New York, 10012 (Google Maps)
How brands can leverage trends, creators and communities to build cultural relevance and brand love
"Social media trends can tell us a lot about the shifting moods within popular culture."
October 23 | 8:30AM - 1:30PM | Crosby St Hotel
New York City
As this is a complimentary event with limited capacity, please register your interest via the online form below and we you will receive an email if you have been allocated a space.
MOVE WITH THE
From clean girl aesthetic, to Rat Girl Era, to Brat Summer, to Demure Fall...
In today’s world, social media trends come and go incredibly fast, becoming part of the cultural conversation and vernacular, before dying out just as quickly.
The space between social media trends and culture is also reducing. Creators and consumers (terms that are increasingly blending together) now dictate what is relevant, whilst brands just have to keep up.
These trends and communities can sometimes signal something deeper about the nation's general mood. What may seem surface level, can actually indicate wider cultural shifts.
So as it becomes increasingly difficult to keep up, how can brands move with or even ahead of these mood shifts to build consistent, long-lasting relevance?
...
Join us at this one-off event for marketers where we’ll explore how brands are leveraging trends and building creator strategies to place themselves at the heart of their communities.
From how they’re balancing reactivity and planned activations, to how they’re creating compelling brand stories on social, we plan to leave you inspired and ready to make your brand move with the mood shift, at the speed of culture.
Trends.
How are marketers effectively identifying and leveraging trends/mood shifts to make their brands part of popular culture and conversation?
WITH SPEAKERS FROM...
What we'll cover
Creators.
How can brands evolve their influencer and creator marketing strategies to drive greater connections with their audiences next year?
Community.
To avoid the trap of constantly chasing trends, how can brands build genuinely meaningful relevance with communities?
Building brand relevance through creators
10:10am - 10:40am
Even the best-loved brands need to consistently seek out new ways to build relevance with new customers, particularly their future customers. One of the key ways they're achieving this is through social media, influencers and creator marketing.
In this panel, we'll hear how brands like John Deere, Kate Spade, Pierre-Fabre USA, and FP Movement (Free People) are creating short and long term strategies around these channels to reach and engage new demographics.
Agenda and speaker line up
8:30am - 9:15am
Arrivals & Breakfast
Join us for a delicious, complimentary buffet breakfast from the Crosby Street Hotel team.
Enabling Creativity
Using data and AI to help, rather than hinder, creativity in influencer
11:30am - 11:45am
Max has overseen Goat's exponential growth in the US for the past 4+ years. He has led on major clients and multi-million dollar influencer campaigns, as well as being a thought leader in the industry and an advocate for influencer as a data-driven media and performance channel. Data can sometimes feel like the enemy of creativity, but in this talk, Max will share how it can be used in a positive way to enable and foster more creativity within influencer. |
Welcome & Introduction
9:15am - 9:20am
Max Adagio
Group Account Director
The Goat Agency
Break
11:00am - 11:25am
Snacks, beverages, and time to chat!
Fireside Chat: How Dell scaled and optimized their global influencer strategy
10:40am - 11:00am
In an exclusive conversation with Alisa Lipper, we'll explore how Dell overhauled their approach to influencer marketing, as well as the steps they've taken to drive greater efficiency and results.
Interviewed by Goat's Head of Strategy, Jago Sherman, they'll discuss the ways that they and the wider Dell team are building brand relevance amongst previously untapped audiences through social-first campaigns and influencer marketing, and how they're adapting the strategy globally and at a local level.
Networking & Refreshments
12:45pm - 1:30pm
MOOD
IN-PERSON EVENT
SHIFT
Move at the Speed of Social
9:20am - 9:50am
Nowadays, trends live and die within a matter of weeks, so how can we as marketers keep up? And crucially, how do we monitor, identify and respond to the trends that truly matter to our audiences and customers?
Hear from leading experts as to how they're driving cultural relevance and keeping their brand moving at the "speed of social".
Jo Fox
ex-Senior VP of Content and Consumer Marketing at NBC Universal, and Director of Content at Sky
If you build it, they will come.
9:50am - 10:10am
The social media house party is happening, whether your brand shows up or not. So if you have to be there, how do you make your presence known (without compromising your own values!).
In his seven years working in social media and influencer marketing , Jago has worked on hundreds of campaign ideas and creative pitches for brands of all sizes and sectors. Over 20 minutes, he'll share his advice for how to make your brand a part of the conversation on social media in a meaningful and memorable way.
Jago Sherman
Head of Strategy
The Goat Agency
How to make your brand memorable (without chasing trends)
Move With The Mood Shift
Exploring the intersection between trends and culture
11:55am - 12:15pm
In this talk, we'll uncover the trends that have originated online or on social and then superseded social to become part of wider vernacular and culture. What do they tell us about the wider mood shifts? Is there any way we can see them coming, and how/when should brands get involved? Finally what are some of the predictions for influencer-led trends in 2025, and how can brands start preparing now? |
Joanna Hughston
Head of Marketing
The Goat Agency
The Next Era of Influencer Marketing
11:25am - 11:55am
Influencer marketing is now officially a fully-evolved media channel. Not just PR and awareness, it can be hugely effective in driving sales, consideration and conversions.
So as we approach 2025, how can brands drive even bigger and better results through strategic, data and commerce-driven approaches? And how can they measure and prove these results internally?
Community and Connection: Can brands really make people care?
12:15pm - 12:45pm
We hear the term "community" a lot in relation to social media and marketing. The ultimate brand-building goal is for customers to feel more like a "community" rather than a customer base, but is this even possible?
In this panel, we'll hear from leading marketers as to how they're shifting brand perception, building relevance within existing communities through creators, and ultimately fostering a sense of community with their own audiences.
Highlights from our Raised on Social London event earlier this year!
FREE TO ATTEND!
Media.
How can brand teams better integrate their influencer and social with wider media channels to drive measurable business impact?
The event will be held in the luxurious Screening Room.
