Ollie Richardson is SVP, Social Practice at WPP Media UK, where he leads the network's social media capabilities. With a background in both comms strategy and social, Ollie has held senior social and creator leadership roles at WPP Media, Omnicom Media, PHD and OMD. He has worked with both global and local brands to develop social, content and creator strategies that drive both business growth and cultural relevance, and is passionate about helping organisations navigate the rapidly evolving social and creator landscape.