Chris heads up the UK paid media team at Goat which incorporates influencer-led paid social, influencer-led commerce, and programmatic. Chris was instrumental in building this division at Goat which now encompasses 25 employees across the UK and US. Alongside this, Chris is an industry thought leader, having been published in the likes of Digiday and The Drum, He was also a Finalist for Performance Personality of the Year at the 2024 PMW People Awards.