Sarah Smart is the Head of Marketing for Hair at Henkel UK, looking after brands such as got2b and LIVE Colour. She has spent her career helping some of the UK’s best-known consumer brands grow and stay relevant, including a decade working on Ribena and Lucozade at Suntory Beverage & Food UK&I. Sarah brings a blend of strategic thinking, creative experience and commercial backing to ensure that brands connect with consumers through media and innovation, driving success for the business.