Jo leads the marketing team at global influencer marketing agency, Goat. With over 6 years working specifically in creator marketing, she is a thought leader in the industry having authored reports, articles, videos, and opinion pieces on behalf of Goat, spoken at events such as CreatorFest and SXSW London, and been featured in The Drum, The Observer and The Guardian. Jo is also the Co-Host of Goat's 'Overherd on Social' podcast and started Goat's Raised on Social Substack.
