Joel Marlinarson is a creator, social strategist and founder of Coldest Creative. Known as ‘the weatherman of marketing’, he helps brands forecast where social media trends and the creator economy are heading next. His content is followed by over 100,000 marketers, founders and creatives eager to understand the ‘why’ behind what’s driving cultural relevance on and offline.

Putting his insights into practice, Joel partners with global brands including Spotify, Meta, British Vogue and Coach across strategy, campaigns, speaking and content creation. Recognised as a 2026 SXSW Visionary Voice, his thinking has been featured in BBC News, Vogue Business and Ad Age.