Georgia Kelly is Head of Creators at Snapchat and a global influencer and brand marketing leader specialising in youth culture, creator partnerships, and culturally driven content. Previously, she led Global Influencer Strategy for Colour & Fragrance at Charlotte Tilbury and spent four years at Instagram (Meta), helping build the UK creator community and launch products including Reels and IGTV through creator partnerships. Georgia has worked with brands including COTY, Samsung and Amazon, and has been featured in The Independent and Adweek as a voice on creator trends and platform innovation.
