Who are The Goat Agency?
The Goat Agency is a global, award-winning social media and influencer marketing agency.
Since 2015, we have worked with, retained and scaled some of the world's most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages.
Our expertise has grown beyond influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social commerce.
In 2019, we were named Europe's Fastest Growing Agency by Adweek and last year, we were shortlisted for Social Media Agency of the Year at the 2022 Campaign Global Agency Awards.
We run regular Raised on Social events, roundtables and reports as a means of sharing insights and best practice with the wider industry. You can keep up to date with these on our Goat Blog and via our weekly Raised on Social Newsletter.
Why not let ChatGPT explain?
Tuesday 26th March | 8:15am - 12:15pm
The Ham Yard Hotel
1 Ham Yard, London W1D 7DT
In our evolving media landscape, how can brands build omnichannel influencer strategies that drive business value?
Influencer marketing has entered a new era.
Tuesday 26th March, 2024 | 8:15am - 12:15pm
The Ham Yard Hotel, London
As this is a complimentary event with limited capacity, please register your interest via the online form below and we you will receive an email if you have been allocated a space.
The Next Era of Influencer Marketing
Once considered a campaign add-on, it now represents a powerful media channel in its own right.
And yet, many brands are still unsure of its role within the wider marketing ecosystem.
Should influencer sit with the brand team? The social team? Or even the Planning team? How is it best managed and measured? And how can brands integrate influencer with other media to drive commerce and conversions?
At Goat's next in-person Raised on Social event, we’ll explore these questions, splitting the morning into:
This year. Next year. Five years.
We’ll delve into how influencer and social marketing can be elevated in 2024, with tips and examples from brands leading the way.
We’ll then explore what comes next. In the “Next Era of Influencer Marketing” how will brands stay ahead of the curve and continue to drive increased value through innovation, data, technology and creativity?
From creative influencer campaigns, to how you take influencer content out of social platforms to drive commerce, this event will provide you with inspiration and actionable insights from leading brand and agency marketers - setting you up for a successful 2024 and beyond!
Part 1: This year.
The new media landscape and influencer marketing's role within it.
9:00am - 10:30am
WITH SPEAKERS FROM...
What we'll cover
Part 2: Next year.
The future is omnichannel: Integrating influencer with media and commerce.
11:00am - 11:45am
Part 3: Five years.
What's to come in influencer? And how can brands prepare now?
11:45am - 12:15pm
The Brand Panel
9:05am - 9:30am
Our panel of brand marketing experts will share how the role of influencer marketing has evolved within their business, how they're driving greater efficiencies and effectiveness, and examples of successful campaigns.
Agenda and speaker line up
8:15am - 8:55am
Arrivals & Breakfast
Join us for a delicious, complimentary breakfast from the Ham Yard team.
Creative. Performance. Culture.
How to build a memorable social-first campaign
9:55am - 10:10am
Jago leads the Creative Strategy team at Goat. In his six years at the agency, he's worked on hundreds of campaign ideas and creative pitches for brands of all sizes and sectors. Over 20 minutes, he'll share his advice for creating a genuinely memorable social-first campaign. Prepare to be inspired!
The Agency Panel
9:30am - 9:55am
Now to hear from the agencies... Experts from some of the world's biggest media agencies will discuss where influencer fits within the media ecosystem, how they're working with clients, and how they see this changing in 2024.
Welcome & Introduction
8:55am - 9:05am
Nick Cooke, Co-Founder and Chief Client Officer
Jago Sherman
Head of Strategy
The Goat Agency
Inclusivity in Influencer
10:10am - 10:35am
How is Strongbow putting inclusivity at the heart of their marketing? How are Purple Goat working with brands to build truly representative influencer campaigns? And what advice does creator and advocate Stephanie Yeboah have for marketers when it comes to their influencer collaborations?
Break
10:35am - 11:00am
Snacks, beverages, and time to chat!
Omnichannel influencer
11:00am - 11:25am
To kick off part 2 of this event, we'll hear from experts as to how they are building omnichannel influencer strategies that drive action throughout the funnel. From TikTok Out of Phone to influencer-led retail media, we'll also explore how brands can place influencer content in wider media to drive commerce.
The story of REFY Beauty
11:25am - 11:45am
REFY is one of the fastest-growing beauty brands in the UK. In this fireside chat, Goat's Elle Kelley will interview their Head of Brand Marketing, Charlotte, to hear all about the brand's journey, how they grew through a social and influencer-first strategy, and her advice for other marketers in the audience.
In 5 years' time...
11:45am - 12:05pm
To round off this event, our Goat panel will share their 5 year influencer predictions. A member of each our influencer departments (Creative Strategy, Client Services, Campaigns and Paid Media) will bring ONE idea to the panel, and we'll then debate if/how brands need to prepare.
Concluding thoughts and event ends
12:05PM - 12:10PM
