How and where to invest your influencer budget in 2023.
VIRTUAL EVENT
Thursday 27 April | 3:00pm - 3:40pm BST
WHO IS THE GOAT AGENCY?
Goat is a global, award-winning social media and influencer marketing agency, with over 200 employees across the world!
Our services include end-to-end influencer marketing campaigns, social media strategy, paid social, content production and social media management.
As a remote-first organisation, our 200+ employees cover all corners of the globe, with three office bases in London, New York and Singapore.
We run regular events, roundtables and reports as a means of sharing insights and best practice with the wider industry. You can keep up to date with these on our Goat Blog and via our weekly Raised on Social Newsletter.
Why not let ChatGPT explain?
TikTok and YouTube Shorts. Both incredibly powerful platforms.
And whilst TikTok is arguably still the “platform of the moment”, Shorts has been hot on its heels (did you know it now boasts over 1.5 billion active monthly users worldwide?)
Brand marketers are left spoilt for choice, and with marketing budgets tightening this year, it’s becoming increasingly difficult to know where to focus.
So let's say you have 100K budget for ONE campaign on either TikTok or Shorts...
Where should you put it?
...
Over 30 minutes, two Goats will go head to head to argue for each platform, sharing tips and advice for getting the most out of them along the way. There will also be 10 minutes for Q&A!
"TikTok's being banned..." "Shorts isn't taking off..."
What's really going on with these platforms? And where should you put your influencer budget this year?
TikTok & YouTube Shorts 101
What are the key differences?
Which content formats are favoured on the platform?
How are influencers and brands using them?
TikTok vs YouTube Shorts
What should you consider when planning an influencer campaign?
What are our recommendations?
How can you effectively use your budget and measure success?
WHAT WE'LL BE SHARING...
SPEAKERS
Ajalin Zenon
Global Brand Strategist
Representing TikTok...
Representing Shorts...
Jago Sherman
Head of Strategy
Hannah Pether
Account Director
Moderating...
VIRTUAL EVENT DETAILS
THURSDAY 27 APRIL | 3:00PM - 3:40PM
Sign up via the link below and you should receive your unique link to access the event on the day.
EVENT OVERVIEW